- Ten, Twent, 'Thirt
- The phrase was a slang term for popular-priced theatre attractions; that is, any theatre operation, whether an individual company or a whole circuit of theatres, for which the price of admission was 10, 20, or 30 cents, depending upon choice of seats. Melodrama dominated the ten, twent,' thirt' movement. In "Why They Loved the Ten, Twent,' Thirt'" (Journal of American Drama and Theatre, Fall 2002), Barbara M. Waldinger analyzes the entertainment needs it fulfilled for the working classes, who far outnumbered legitimate theatergoers. The heyday of the ten, twent,' thirt' theatres was from the late 1890s until World War I; they declined as the competition from motion pictures became too great with the wave of construction of opulent movie palaces that replaced storefront nickelodeons.
The Historical Dictionary of the American Theater. James Fisher.